Google Analytics
Track onboarding funnel behaviour with Google Analytics, available as a pre-built connector in Zenoo flows.
At a glance
Overview
Google Analytics overview
Google Analytics is Google's web and app analytics platform. Connected to Zenoo, it receives events from the onboarding flow so you can see where applicants start, progress, and drop off. It suits growth and product teams who want to measure and improve onboarding conversion using the analytics tool they already run.
- Company
- Category
- Analytics
- Strongest in
- Onboarding funnel and conversion analytics
- Best fit
- Growth and product teams optimising conversion
Where it is strongest
Key strengths
What Google Analytics does well.
Onboarding funnel visibility
Step-level events show where applicants drop off, so teams can find and fix the friction points that lose conversions.
Uses a tool teams already run
Onboarding data sits alongside the rest of a company's web and product analytics, with no new reporting tool to learn.
Who it suits
Best for
Where Google Analytics fits, and what to plan for.
- Growth and product teams measuring onboarding conversion
- Finding and fixing drop-off points in the application funnel
Open the customer's case
What your team sees
The Google Analytics result, beside everything else.
The result sits with screening and review on one case, so nobody checks a second tool to see the whole customer.
What you can build
- Tracking step-by-step onboarding funnel completion and drop-off
- Measuring the conversion impact of changes to the onboarding flow
About Google Analytics
FAQs
Google Analytics questions.
What onboarding data can it capture?
Zenoo can send step-level events from the flow so you can measure where applicants start, progress, and drop off, then improve conversion.
Hands it to your team
Verification is the first step. Compliance Hub handles the rest.
Once a customer is verified, screening and review happen in Compliance Hub. A possible PEP match lands in your team inbox with the evidence and the full history beside it. Zenoo suggests, your team decides.
Alternatives
Tomorrow, your case
Bring us a case that went wrong.
We will run it through Zenoo while you watch: the evidence, the decision, and the record your MLRO would want to defend.
30 minutes. Your data. No slides.