Zenoo
De Beers

How a Global Luxury Leader Transformed Client Verification with Zenoo

98%

Multi-source identity orchestration and enhanced data validation ensure near-perfect precision in client verification — every high-value customer is checked with absolute accuracy.

70%

Reduction in false-positive alerts through contextual risk scoring and automated matching, allowing analysts to focus only on genuine risks.

90%

Client satisfaction achieved by maintaining the hallmark De Beers experience — discreet, effortless, and fully compliant across all touchpoints.

100%

Audit-ready compliance, with every verification securely logged, encrypted, and traceable across boutiques and jurisdictions.

Background

De Beers is the world’s leading diamond company, operating boutiques and wholesale businesses across multiple regions. As a high-value dealer, the organisation must comply with HMRC and international AML regulations while maintaining the level of service and discretion its brand is known for.

The objective was to create a digital-first verification process that allowed clients to complete compliance checks quickly in store, online or through concierge, while ensuring secure data handling and full audit readiness across markets.

Challenges

  • Manual verification and time-zone approvals delayed transactions and sometimes led to lost sales.
  • AML and KYC processes for in-store, online and remote purchases were inconsistent and paper-heavy.
  • Document exchange by email introduced data-privacy and retention risks.
  • Sanctions and PEP screening produced high false-positive volumes.
  • Approval processes varied between boutiques and regions, creating inefficiency.

Zenoo Solution

Zenoo delivered a fully digital onboarding and compliance platform that automated each stage of De Beers’ KYC and AML lifecycle and connected directly to its global CRM system.

Key Capabilities

  • Instant client verification using a secure link or in-store tablet.
  • Automated KYC, KYB and AML screening through the Zenoo Marketplace, including World-Check One and QUAL-ID.
  • Straight-through approvals for low risk clients and automatic escalation of higher-risk cases.
  • Brand-aligned multilingual client journeys that match De Beers’ design and tone.
  • Encrypted document storage providing complete audit compliance and data protection.

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